PART ONE

In this first video we talk through the base level of the framework for your program, taking all areas of your expertise and blocking elements together in categories and sub-categories to create breadth and depth. Having a framework to your program ensures you are able to clearly articulate the core components of your program without getting caught up explaining unnecessary detail to your prospective clients that only serves to confuse them. Watch Part 1 and complete the action steps to create the base framework of your program.

Specifically you will learn:

• How to create order from your scattered expertise
• Strategies for categorising and sub-categorising your expertise to create a program that flows
• Why you need a framework for your content to help you communicate clearly with prospective clients
• The power of using 1 or 2 shapes to create a visual model of your program
• How less is almost always better to leverage into multiple programs rather than one program crammed with content