How to Generate Leads Using Thought Code

In this video, we talk through some basic fundamentals of lead generation to give you a foundation to build on with your own research and education. Knowing how to attract interest to generate and convert leads is an essential skill for anyone in business. The Thought Code profiles can be part of a lead generation process that converts well for you based on high value content.

Specifically you will learn:

• Three key components of the lead generation process
• Activity ideas you can utilise to create connection and engagement with your target market
• Eight design factors to keep in mind when developing your lead magnet
• The pros and cons of both free and paid offers
• Examples of both attraction based and nurture based offers